Phulkari Attack

posted in: Fashion | 2

I being a pakka punjabi, and a die hard fan of the traditional phulkari, Aiyana’s latest collection immediately caught my attention.This dying art form from Punjab, has now become a collector’s item with time. Numerous NGOs and art preservation societies are working towards preserving and reviving this art form by giving it a new appeal in various forms. Be it the traditional sarees or dupattas or classy clutches and cushion covers. You can use this art form to design anything be it for yourself or your home sweet home.Aiyana, a high quality premium brand, has been one of those working towards creating contemporary designs to keep this art alive. They work closely with the disadvantaged communities of Sangrur district in Punjab who create these collector’s pieces for us.They run a special programe for the women in Sungrur to revive this traditional skill in crochet and phulkari embroidery as a sustainable enterprise that helps in creating incomes for women with exceptional artisanal skills and supports over 100 women artisans across Sangrur.With this, I recently got the chance to sneak a peak into Aiyana’s latest collection when it unveiled its luxury range of crochet and phulkari products at CMYK store in Meharchand market. This new collection has been crafted to give a modern twist to this traditional art through contemporary designs. The products truly imbibe traditional weave to high end fashion style, designed to indulge the senses.

This high-end luxury premium brand offers fashion in crochet and phulkari ranging from blouses, evening clutches and stoles to exquisitely delicate home furnishings such as table runners and cushion covers.

While I spoke to Gayatri Narag, the women behind bringing this great show, mentioned that they currently have a new collection on display and would soon foray into launching an extensive range of accessories  like stoles, scraves etc. They have already started a range of crochet blouses which are currently available in shimmering bronze, silver and golden. Believe me they were hawt and sexy and I wanted to own one!

This brand truly personifies style and class and the products convey their own unique story – be it fashion or style.

The clutches displayed had geometric patters in bright colors along with the new range of butterfly motifs available in clutches and cushion covers actually caught my attention for long.

I couldn’t stop myself from posing with the one that I liked the most!

Not only this, the crochet potlies and batuahs looked extremely stylish and are surely a must buy in case you have an evening wedding to attended with the wedding season setting in. They are simple yet classy and chic and very easy to handle as you can just tuck them in you wrist and swing around in the party at ease.

I have personally, always been very fascinated by such traditional forms of crafts as they widen your the scope of experimenting with fashion. Be it Indian or western, fusion with such art form really work well.

Infact, designers like Rina Dhaka, Manish Malhotra etc have also started imbibing this art in their collections.

Because of my undying love for phulkari, I am proud to say that I too have a few of this collector’s item in my wardrobe – A lovely pink phulkari saree, a jaal phulkari dupatta in orange and green and soon want to add a beautiful phulkari clutch :).

In case you too are keen in making some alterations in your closet and relook at making some additions for the fashion which would never be outdated, Aiyana should be for sure in your consideration set. You can find their collections available in stores like Ogaan, few stores in Emporio, Santushti, Khan market and also online on

The countdown begins for this new addition in my wardrobe soon. When is yours?

2 Responses

  1. lovely collection indeed… enjoyed your blog 🙂

  2. Loved reading about Phulkari – so much I didn’t know! Totally love the brightly embroidered clutch you took a picture with!

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